In the same vein, there are diamonds that are at the lower end of the, for example, VS1 spectrum that our gemmologist internally classifies as VS2+. These borderline VS2 diamonds, however, are listed in their certificates as VS1, depriving customers of any nuance in their purchasing decision. Customers will end up paying a premium for the VS1 classification to buy diamonds that are, in essence, VS2+. Similarly, the colour grade is internally subdivided by our gemmologists into + (plus), even, and – (minus). An E- colour diamond will command a higher premium over an F+ colour diamond, even though both are almost the same in colour.
With six full-time, industry-certified gemmologists on staff, our company makes sure to offer our customers the best lab grown diamonds in Singapore at the best value possible by constantly monitoring suppliers’ videos and pictures, especially those for diamonds with exceptional clarity and colour. Using their expertise, they perform the heavy lifting for our customers by inspecting each diamond personally to ensure we are bringing only the best lab made diamonds to Singapore. Rather than selling random stones of bad quality, we believe it is better for both the consumer and ourselves over the long term to sell only quality products.
In order to achieve consistent quality, we utilise a quirk in the diamond supply chain. Since diamond cutters typically cut diamonds in batches, often 100s at a time, and must offload their finished stone quickly to make room for new inventory, they contact their favourite clients to inform them of their stock and allow them to pick first. As a matter of fact, many of the best and most productive diamond cutters in the world consider Novita Diamonds to be one of their favourite customers. Our suppliers treat us preferentially because we are the world’s largest seller of lab diamonds and have a rock-solid reputation for being a reliable and dependable partner. Our gemmologists make every effort to utilise this first pick advantage over other retailers to its fullest potential. After carefully evaluating every diamond on the list, they ultimately choose 8 to 11 out of every 100 diamonds to buy and bring only the best lab made diamonds to Singapore. In the absence of these exceptional diamonds, the list is passed down to other less influential retailers and so forth until, ultimately, the smallest retailer receives the leftover diamonds at the bottom of their respective grades, such as VS2-, VVS1-, F-, G-, and so on. Some online diamond sellers are selling these undesirable gemstones for bargain prices in order to entice uninformed customers who are not aware of the fact that reputable diamond sellers won’t stock them.