PROUDLY SINGAPORE MADE    /    ETHICAL CHOICE    /    BIGGER AND BETTER ROCKS    /    REAL DIAMONDS
“[They] are real diamonds. They have the same optical, chemical, thermal, and physical features.”
Matthew Hall, Director, Gemological Institute of America (GIA).

WHY
LAB GROWN
DIAMONDS

All man made lab grown diamonds are ethical in nature due to their clean origin. In fact, ONLY ethical diamonds are the lab grown ones. They also have higher purity and greater brilliance compared to mined diamonds. Most importantly, lab grown diamonds cost significantly less. All these advantages are the reason we offer these innovative stones for all our rings
“[Lab created diamonds] are not fakes. They’re not cubic zirconia. They have all the same physical and chemical properties of a mined diamond.”
Stephen Morisseau, a spokesman for the Gemmological Institute of America (GIA).
"Mined diamonds are a gift of nature whereas man-made diamonds are a gift of human wisdom.”
Shanghai Diamond Exchange’s President Qiang Lin.
“[Manmade] diamonds are diamonds.”
Federal Trade Commission (USA), August 2018.

BEST VALUE FOR MONEY

As a result of consistent and unrelenting technological progress and innovation for over two decades, lab grown diamonds have surpassed mined diamonds and are now the best choice for customers.

lab grown diamonds are also much more affordable than mined diamonds of comparable size and quality, often 75% cheaper, due to the healthy but intense competition among manufacturers.

However, lab grown diamonds are still 100% real diamonds and thus not “cheap“. In fact, despite the shorter supply chain and a more competitive market, the cost of production between mined diamonds and ethical lab grown diamonds is roughly the same. Whether mined or lab grown, all rough diamonds undergo the same sequence of steps to make them market-ready. Cutting, polishing, and certification are the same for both mined or lab grown and consequently cost the same.

The reason why mined diamonds are so prohibitively expensive is that their supply is artificially restricted by a handful of greedy players resulting in heavily inflated prices. In contrast, the lab grown diamond industry is fiercely competitive, which ultimately benefits the consumers since they can now take advantage of the competition to afford the perfect diamond ring that stays with them forever.



ETHICAL AND ECO-FRIENDLY DIAMONDS



As a customer who wants to buy an ethical engagement ring while making a difference, the only option is to go with lab grown diamonds. Truly ethical diamonds have to be mine free, and the only mine free diamonds are the ones grown in labs. This is by far the most compelling reason for us to commit fully to lab grown diamonds, as we know how extensive the social and environmental effects mines have on our planet as well as communities and society. To put in perspective the scale of the destruction, to unearth a single carat of diamond, over 10 square metres of land is destroyed, generating an excess of 3,000 kgs of rocks and soil waste.

We only produce ethical engagement rings since all of our diamonds are lab grown diamonds and thus naturally 100% conflict-free. All NOVITA Diamonds are guaranteed to be ethical lab grown diamonds so you can be certain that your purchase is not contributing to the destruction of the environment. Case in point, Frost & Sullivan highlights in their report that “lab grown diamonds are seven times less impactful to the environment than mined diamonds, use significantly fewer resources and emit a fraction of the air pollution.”

QUALITY AND BEAUTY

Choosing ethical lab grown diamonds does not mean you are settlin or paying a premium for sustainably. Lab grown diamonds or ‘man made diamonds’ have the same physical, chemical, and optical properties as mined diamonds.

The key difference between a lab grown diamond and a natural diamond is its origins. The natural formation process by crystallising carbon into a brilliant diamond inside the earth’s crust is replicated inside a lab using innovative, cutting-edge technology to “grow” a lab grown diamond.

Even experienced jewellers using jewellery 10x Loupes can’t differentiate lab grown diamonds from natural diamonds. When compared side by side, Lab grown diamonds are indistinguishable from their natural counterparts.

The only real way to differentiate between the two is by utilising specialised heavy-duty equipment to quantify the level of impurities found in natural diamonds that are absent in lab grown diamonds.

The cleanest and the purest form of diamonds are Type IIA and Type II, which are extremely rare in nature. They are stronger and clearer than 98% of mined diamonds since they are 100% pure carbon and do not have any impurities like nitrogen. NOVITA Diamonds is proud to offer only Type IIA and Type II diamonds exclusively.

PLEASE BE AWARE OF DIAMOND SIMULANTS

Diamonds are meant to be worn for life and are heirlooms that can be passed down to future generations as they will always retain their beauty. Diamonds are one of the strongest materials known to science, regardless if they are from a lab or a mine, making them the ideal choice for engagement rings and precious jewellery. However, the same cannot be said for diamond simulants such as cubic zirconia and moissanite. In addition to being prone to scratching and chipping, simulants quickly lose their shine, not to mention tiring to wear due to being heavier than diamonds.

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FAQ'S