THE NUMBER 1 QUESTION ALL GIRLS GET ASKED IS: “HOW BIG IS YOUR DIAMOND?”
They don't get asked what the diamond's clarity is, nor what colour, cut grade, polish grade, symmetry grade, or fluorescence it has, etc. NOPE, they do not get those questions! The number one question and the winner is: “How big is your diamond?”.
Novita is so excited that Lab-created diamonds are now available in the diamond market. This is due to technological advances in the last 3 years. Some say that it is a full disruption to the industry while others say it’s the new era of diamonds and affordable luxury. We believe it’s both!
BECAUSE SIZE DOES MATTER
The days of going to your local jewellery and being forced to buy an overpriced natural diamond are numbered. More and more savvy young consumers are entering the engagement ring market with an open attitude to a much bigger diamond at less cost while being conscious that our lab-grown diamonds are truly conflict free, ethically sourced, and mine-free.
She can now have the dream ring she always wanted, without breaking the bank. Instead, new couples can put money towards the deposit of a house, paying an existing one, a romantic or adventurous holiday, wedding cost, honeymoon, and the other 20 things all starting couples would rather take care of.
LAB CREATED DIAMONDS ARE ON AVERAGE 70% CHEAPER THAN MINED
Our Diamonds are 70% cheaper than mined diamonds simply because of their origin. While mined diamonds originate from the ground and have a very expensive locating and extraction process, the new lab diamonds are created in the state of the art laboratories.
However, once both mined and lab diamonds are in their rough form, the processes that follow are identical. The diamonds get sorted, cut, polished, and graded by the same manufacturers and certification laboratories.