Nov 26, 2021
Novita Diamonds partners with charity Dress For Success
Novita Diamonds was founded on the principle of being a champion of change for good. It starts with our firm refusal to do absolutely anything with mined diamonds. Even the slight chance of unwittingly selling a ’Blood Diamond’ to a customer is a risk we cannot take. With the support of our customers, we have come a long way towards achieving our goal of supplanting mined diamonds as the only option. But that’s not enough for us. Our commitment to doing good demands more tangible results that directly benefit the community, so we partnered with a prestigious charity to bring life-changing help to those who need it the most.


An Empowering Partnership

We are very excited to announce a partnership that has been a long time coming with Dress for Success, who will be instrumental in achieving our vision of enacting meaningful change. The reason for choosing Dress for Success as our partner is because we share the same fundamental mission. Dress for Success is a not-for-profit organization that helps women who may have fallen into financial difficulty find work and get back on their feet. They have a proven track record of delivering on their words since they help over 4,500 unemployed women across Australia achieve financial independence every year by assisting them in securing employment.

The global pandemic and the ensuing lockdowns have fundamentally changed society. The way people live and work around the world has changed permanently, not always for the better. Businesses worldwide have had to adapt to the unprecedented challenges brought in by the pandemic or face closure, and we are no different. However, through the dedication of our team and unwavering support of our customers, not only have we been able to survive but actually thrive over the past two difficult years. NOVITA Diamonds was created to be a women-led company first most with a majority of female employees. Everyone, especially women, who are often ignored or talked over in favor of men, is encouraged to voice their opinion and pitch in their ideas, no matter how outlandish, and influence the company’s direction. This inclusive culture at Novita promotes staff confidence and personal responsibility, thus promoting an organic workplace that respects what women have to say.

As a majority female-led company, Novita is intimately aware of the “She-cession” phenomenon, an economic downturn where job and income losses affect women more than men. Since it doesn’t conform to the mainstream narrative, this she-cession often goes unreported by the media. With an excess of 85% of our workforce being female, we understand how incredibly tough it is for women to break into the workforce that has historically undervalued and exploited them. Novita is committed to being an active player in helping underprivileged women gain confidence and achieve financial stability for themselves and their families through successfully getting hired for meaningful work.

As the largest lab grown diamond retailer in the world, we have brought happiness to countless customers by providing them with stunning symbols of beauty and love. We know for a fact that for many, jeweler like studs and pendants is usually an indicator of wealth and social status. Still, to many others, such jeweler is an inseparable part of their identity and a means of expressing their personality. Like clothes and shoes, jeweler is often an integral part of the wearers’ wardrobe and vital for maintaining their self-esteem and confidence. Confidence and self-esteem that vulnerable women absolutely need to succeed in a job market that is especially hostile against them.

For the whole month of December every year, 25% of the total sales from our 0.75ct Lab Grown Diamond Martini Studs and our 0.5ct Total Lab Grown Diamond Pendant will be donated to Dress for Success whose mission is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Every year’s Success Collection is a thoughtfully curated specifically chosen by women who have experienced injustice first-hand to help women feel inspired, connected and, therefore, empowered to make new connections and inspire each other. Join us and Dress for Success in the fight to preserve economic equality and progress for Singapore women.

Shop our #DFSPOWERPIECE collection every December where, through the rewarding purchase of beautiful jewellery for yourself and your loved ones, 25% of the total sale will go towards helping other women achieve their goals.


Perfectly matched stud earrings, featuring two round brilliant cut lab grown diamonds, set in a secure 18ct gold three-prong "martini" setting with a push back post.

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Timeless solitaire diamond pendant, set with a finely cut lab grown round diamond, firmly held in an 18ct gold four-prong setting fixed with a bail. (chain not included)

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